member information:

Kingston Princess Street Promenade: July 30, 2022

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Event Details

Promenade is a one day festival that promotes active living and community involvement in the downtown. Many will remember some of the amazing activities from Promenades’ past, and downtown businesses and community groups are sure to amaze again this year! With bouncy castles, robots, giveaways, building challenges for kids, and – of course – shopping, there is something for every member of the family to enjoy!

Streets will be closed from approximately 7:00 am-7:00 pm to allow for set-up and tear-down of the activities. Side streets between Ontario St. and Division St. (with the exception of Barrie Street and Bagot Street) will also be closed for the festival. This better allows for the safe passage of pedestrians across streets during the event. Access to public parking lots will not be affected.

*Details for the September 17th Princess Street Promenade will be posted closer to the date

Visitor-facing information:

Approved Road Closures

July 30, 2022

  • Princess Street
    • from Division to Ontario from approx. 7am to 7pm
    • All side streets (Clergy, Sydenham, Montreal, Wellington and King) will also be closed from Brock to Queen
    • Barrie, Bagot and Ontario remain open to traffic

BIA Marketing Support

Digital/Web/Social Media:

  • Feature Press Release to 60+ local media contacts
  • Feature placement on the BIA’s Downtown Dish: Visitor Digital Newsletter
  • Placement on BIA’s Members’ Digital Newsletter
  • FB Event page (boosted)
  • FB: 10-20 dedicated posts (4-5 boosted)
  • Instagram: 10-20 dedicated posts (4-5 boosted)
  • Ongoing FB Stories, IG Reels, reposts, shares, likes, etc.
  • Digital ad placement:
  • Digital ad placements: Various Post Media digital properties
  • Featured Event page on DKBIA Website
  • Featured Event page on DKBIA Members Website

Printed Materials:


  • 200 Promenade Posters distributed to downtown businesses


  • 5,000 Calendar of Events Rack Cards- Distribution to over 140 BIA businesses & hotels
  • Kingston Life, Full Page ads, May, July
  • Kingston City Guide, Full Page ad, Summer
  • Summer in the City, Riverview, Full Page ad, Spring/Summer


  • CFMK, Big FM 96.3:  56 x 30s commercials
  • CKWS, Fresh 104.3:  56 x 30s commercials
  • CFLY, Move 98.3:  53 x 30s commercials
  • CKXC, Country 93.5:  96 x 30s commercials
  • CIKR, K-Rock 105.7:  96 x 30s commercials
  • Multiple Live, on-air mentions from broadcast staff re: Promenade, on all stations
  • On-site presence from CFMK/CKWS, CFLY/CKLC
  • Supplementary social media support from CFLY/CKLC
  • Supplementary on-air Spotlight feature from CFLY

Asset capture:

  • Staff Photography throughout
  • Contract Photography (various)
  • Contract Aerial Drone Video (SkeyeStream) 1 session

How can you participate

Sign Up


Princess St Promenade

It’s not too late to sign up! And participation is not limited to Princess Street businesses. If you’d like to reserve a spot for the Promenade, please follow the link and fill out the short form:

Fun Engagement Ideas

Regardless if this is your first or tenth time participating in a Promenade, it’s always fun to come up with new ideas to better engage the customers coming down for the day. Remember, people are looking for something to do (as well as buy), so the more effort you put into your display, the more you’ll get out of it! And it doesn’t need to be complicated. Here are some suggestions from other businesses:

Invite a local vendor (whose products you sell) to set up that day: outside vendors are not permitted to participate, but if you carry their products in-store and any sales go through your business, this could be a great way to show how your business supports local.

Contact brand reps: Invite reps from brands you sell to come and educate Promenaders about their products.

Giveaways: People love a contest! Consider drawing for a prize the day of Promenade.

Samples: People love free stuff! Perhaps give away samples of goods you sell in-store.

Dress up: Costumes make everything more exciting! Hire a mascot/character or have your staff dress up. Again, this doesn’t have to be complicated, but it’s a great way to create buzz and photo ops!

Click Here for more ideas.

where the action's at

Events Map- Princess St Promenade 2022

For more information about Princess Street Promenade, go to our visitor's website at

Still need more information? Email